Tweet success: How to use social media to support a corporate event

By James Kelliher, chairman and CEO, Whiteoaks Low footfall and half-empty conference halls are unlikely to deliver much in the way of ROI. This is why the priority for any event PR is all about driving registrations and visitor numbers. Whether it is a product launch, press conference, user group, exhibition or networking event, when used as part of a well-planned and executed PR and marketing strategy, digital channels offer an effective, cost effective way to increase attendee figures. Done well, good social media PR also helps keep the momentum of the event going – long after the last delegate has left the building. Pre-show: Direct traffic your way. Start by reviewing your social channels and fanbase and creating a dedicated event hashtag, which should be shared as quickly as possible. Make sure you’re following exhibitors, speakers, sponsors and key press. Joining groups and circles that your audiences are active in and sharing updates will also help generate l...
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